The core business of Cash Converters is that of the franchising of retail stores, which operate as retailers of second-hand goods. The Cash Converters business has changed consumer perceptions of its industry by the systematic application of modern retailing practices, professional management techniques and high ethical standards to the management of its stores.

Franchising was adopted because of its inherent benefits to both the franchisor and the franchisee and its ability to help the Company manage cultural and commercial differences around the world.

Our franchisees come from a diverse range of backgrounds, their individual endeavours together with the proven systems has resulted in the establishment of hundreds of successful franchises throughout the world.